Description

Book Synopsis
Edd Applegatehas taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. His numerous publications includeThe Rise of Advertising in the United StatesandCases in Advertising and Marketing Management(with Art Johnsen). He has been honored with fellowships and grants from organizations including the Donald and Geraldine Hedberg Foundation, the Direct Marketing Educational Foundation, the Annenberg Washington Program, the Freedom Forum Media Studies Center, the Gannett Foundation, the Missouri Commission on Humanities, and the National Endowment for the Humanities, among others.

Strategic Copywriting

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    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Hardback by Edd Applegate

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      View other formats and editions of Strategic Copywriting by Edd Applegate

      Publisher: Bloomsbury Publishing (UK)
      Publication Date: 27/01/2025
      ISBN13: 9798881806767, 979-8881806767
      ISBN10:

      Description

      Book Synopsis
      Edd Applegatehas taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. His numerous publications includeThe Rise of Advertising in the United StatesandCases in Advertising and Marketing Management(with Art Johnsen). He has been honored with fellowships and grants from organizations including the Donald and Geraldine Hedberg Foundation, the Direct Marketing Educational Foundation, the Annenberg Washington Program, the Freedom Forum Media Studies Center, the Gannett Foundation, the Missouri Commission on Humanities, and the National Endowment for the Humanities, among others.

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