Description

Book Synopsis
Edd Applegatehas taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. His numerous publications includeThe Rise of Advertising in the United StatesandCases in Advertising and Marketing Management(with Art Johnsen). He has been honored with fellowships and grants from organizations including the Donald and Geraldine Hedberg Foundation, the Direct Marketing Educational Foundation, the Annenberg Washington Program, the Freedom Forum Media Studies Center, the Gannett Foundation, the Missouri Commission on Humanities, and the National Endowment for the Humanities, among others.

Strategic Copywriting

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    A Hardback by Edd Applegate

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      Publisher: Bloomsbury Publishing (UK)
      Publication Date: Publication Date: 27/01/2025
      ISBN13: 9798881806767, 979-8881806767
      ISBN10:

      Description

      Book Synopsis
      Edd Applegatehas taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. His numerous publications includeThe Rise of Advertising in the United StatesandCases in Advertising and Marketing Management(with Art Johnsen). He has been honored with fellowships and grants from organizations including the Donald and Geraldine Hedberg Foundation, the Direct Marketing Educational Foundation, the Annenberg Washington Program, the Freedom Forum Media Studies Center, the Gannett Foundation, the Missouri Commission on Humanities, and the National Endowment for the Humanities, among others.

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