Description
Book SynopsisThis detailed guide outlines a strategic planning approach uniquelysuited to the academic environment and proven effective in numerousinstitutions around the country. The authors address the complexnature of stakeholders and conflicting purposes in an academicsetting. Their approach leads to?rather than starts from?theinstitutional mission statement, and includes realistic methods ofnegotiating the political barriers that often obstruct thedevelopment of a strategic plan and its implementation.
This informative book is particularly effective when used with thecompanion workbook Working Toward Strategic Change.
Trade Review"This book is the best guide to strategic planning I have read. Itraises provocative questions about institutional governance,direction setting, and survival in an ear of unprecedented changeand it details the questions to ask, the data sets to consider, andthe pitfalls to avoid. . . . A `must read' for any campus prior todeveloping its own strategic planning process." --James B.Appleberry, president, American Association of State Colleges andUniversities (AASCU)
"Rowley, Lujan, and Dolence transforms a top-down strategicplanning process commonly used in business into a participatorymodel appropriate for colleges and universities. A well researchedmodel for strategic planning that is grounded in the real world."--Laurence W. Mazzeno, president, Urusuline College
"Strategic Change in Colleges and Universities provides not only aconceptual framework, but also the methodology for helping anycollege or university adapt to shifting conditions, improve itscompetitive advantage, and position the institution for a betterfuture." --Steve Jonas, vice president for administration, SinclairCommunity College
"This book brings rare insight to the issues, promises, andpitfalls of strategic planning in colleges and universities today.The use of case studies and the rich experience of the authorsilluminate the critical dimensions. I highly recommAnd reading itbefore kicking off your next strategic planning process."--Philomena Mantella, vice president for enrollment management andstudent life, Pace University
Table of ContentsForeword by George Keller.
Part One: The Principles.
1. Higher Education--A System Under Fire.
2. Why the Academy Needs Strategic Planning.
3. Creating a Unique Model of Strategic Planning for HigherEducation.
4. Planning to Fit the Institution's Environments.
5. Negotiating Campus Politics.
Part Two: The Practices.
6. Concepts and Principles Underlying the Planning Process.
7. The Planning Process in Practice.
8. The People and Time Involved.
9. The Role and Functions of Committees.
10. Educating Participants and Stakeholders About the Plan.
11.Essential Areas I: Enrollment Management and ProgramPlanning.
12. Essential Areas II: Resources, Technology, and SupportSystems.
Part Three: Acting on the Plan.
13. Implementing the Plan.
14. Adjusting the Plan to Institutional Needs.
15. Moving from Strategic Planning to Strategic Management.
