Description

Book Synopsis

Challenges of a New Era.- Successful Companies of Tomorrow.- Focus on Customers.- Marketing in Transition.- Agile Marketing: Values, Principles and the Right Mindset.- The Three Levels of Action of Marketing.- Methods and Tools.- Implementation - The First Steps.- Conclusion.

Strategic Agility in Marketing

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    Order before 4pm tomorrow for delivery by Sat 20 Jun 2026.

    A Hardback by Jens Kröger

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      Publisher: Springer
      Publication Date: 20/05/2025
      ISBN13: 9783658475093, 978-3658475093
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      Challenges of a New Era.- Successful Companies of Tomorrow.- Focus on Customers.- Marketing in Transition.- Agile Marketing: Values, Principles and the Right Mindset.- The Three Levels of Action of Marketing.- Methods and Tools.- Implementation - The First Steps.- Conclusion.

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