Description

Book Synopsis

In Strange Rites, Tara Isabella Burton takes a tour through contemporary American religiosity. As the once dominant totems of civic connection and civil discourse--traditional churches--continue to sink into obsolescence, people are looking elsewhere for the intensity and unity that religion once provided. We're making our own personal faiths - theistic or not - mixing and matching our spiritual, ritualistic, personal, and political practices in order to create our own bespoke religious selves. We're not just building new religions in 2019, we're buying them, from Gwyneth Paltrow's gospel of Goop, to the brilliantly cultish SoulCycle, to those who believe in their special destiny on Mars.

In so doing, we're carrying on a longstanding American tradition of religious eclecticism, DIY-innovation and "unchurched" piety (and highly effective capitalism). Our era is not the dawn of American secularism, but rather a brand-bolstered resurgence of American pluralism, revved into overdrive by commerce and personalized algorithms, all to the tune of "Hallellujah"--America's most popular and spectacularly misunderstood wedding song.

Strange Rites: New Religions for a Godless World

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    A Hardback by Tara Isabella Burton

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      Book details

      Publisher PublicAffairs,U.S.
      Published 25 June 2020
      ISBN-13 9781541762534
      978-1541762534
      ISBN-10 1541762533
      Also in:
      Contemporary non-Christian and para-Christian cults and sects

      Description

      Book Synopsis

      In Strange Rites, Tara Isabella Burton takes a tour through contemporary American religiosity. As the once dominant totems of civic connection and civil discourse--traditional churches--continue to sink into obsolescence, people are looking elsewhere for the intensity and unity that religion once provided. We're making our own personal faiths - theistic or not - mixing and matching our spiritual, ritualistic, personal, and political practices in order to create our own bespoke religious selves. We're not just building new religions in 2019, we're buying them, from Gwyneth Paltrow's gospel of Goop, to the brilliantly cultish SoulCycle, to those who believe in their special destiny on Mars.

      In so doing, we're carrying on a longstanding American tradition of religious eclecticism, DIY-innovation and "unchurched" piety (and highly effective capitalism). Our era is not the dawn of American secularism, but rather a brand-bolstered resurgence of American pluralism, revved into overdrive by commerce and personalized algorithms, all to the tune of "Hallellujah"--America's most popular and spectacularly misunderstood wedding song.

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