Description

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.

The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Storytelling in Luxury Fashion

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    £39.99

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    Order before 4pm today for delivery by Wed 1 Jul 2026.

    A Paperback by Amanda Sikarskie

    15 in stock

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      Publisher: Taylor & Francis Ltd
      Publication Date: 5/30/2022 12:00:00 AM
      ISBN13: 9780367638054, 978-0367638054
      ISBN10: 0367638053
      Also in:
      The arts: general topics Cultural studies: dress and society

      Description

      This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

      With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.

      The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

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