Description

Book Synopsis

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, ‘storytelling’ in the construction of political power: Image creation for political leaders in Turkey.

Storytelling in all Aspects

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    Order before 4pm today for delivery by Thu 6 Aug 2026.

    A Paperback / softback by Seda Mengü, Pinar Aslan, Derya Gül Ünlü

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      Publisher: Peter Lang AG
      Publication Date: Publication Date: 22/06/2017
      ISBN13: 9783631681053, 978-3631681053
      ISBN10: 3631681054

      Description

      Book Synopsis

      The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, ‘storytelling’ in the construction of political power: Image creation for political leaders in Turkey.

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