Description

Learn what makes a client trust you to be their financial advisor.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Storyselling for Financial Advisors: How Top Producers Sell

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£33.81

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Usually despatched within 12 days
Hardback by Scott West , Mitch Anthony

1 in stock

Short Description:

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling... Read more

    Publisher: Kaplan AEC Education
    Publication Date: 01/01/2000
    ISBN13: 9780793136643, 978-0793136643
    ISBN10: 0793136644

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    Learn what makes a client trust you to be their financial advisor.

    Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

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