Description

Book Synopsis
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers.

Table of Contents

Acknowledgments vii

About the Authors viii

PART ONE Great Storytelling Alone Won’t Save Your Business 1

00 INTRODUCTION 3

01 FROM THE CAMPFIRE 17

02 YOUR FIRST KISS 35

03 BRAVE NEW WORLDS 55

PART TWO Storyscaping Immersive Experiences for Powerful Brand and Consumer Connections 77

04 THE STORYSCAPING MODEL 79

05 POWER OF WHY 91

06 WALK THE WALK 107

07 INSIGHT TO DESIRE 125

08 IN THEIR SHOES 143

09 THE ORGANIZING IDEA 165

10 MEET YOUR STORYSCAPE 181

11 WORLDS THAT SELL 199

12 SHOCK YOUR CULTURE 219

References 231

Index 241

Storyscaping

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    A Hardback by Gaston Legorburu, Darren McColl

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 08/04/2014
      ISBN13: 9781118823286, 978-1118823286
      ISBN10: 1118823281

      Description

      Book Synopsis
      How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers.

      Table of Contents

      Acknowledgments vii

      About the Authors viii

      PART ONE Great Storytelling Alone Won’t Save Your Business 1

      00 INTRODUCTION 3

      01 FROM THE CAMPFIRE 17

      02 YOUR FIRST KISS 35

      03 BRAVE NEW WORLDS 55

      PART TWO Storyscaping Immersive Experiences for Powerful Brand and Consumer Connections 77

      04 THE STORYSCAPING MODEL 79

      05 POWER OF WHY 91

      06 WALK THE WALK 107

      07 INSIGHT TO DESIRE 125

      08 IN THEIR SHOES 143

      09 THE ORGANIZING IDEA 165

      10 MEET YOUR STORYSCAPE 181

      11 WORLDS THAT SELL 199

      12 SHOCK YOUR CULTURE 219

      References 231

      Index 241

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