Description

Book Synopsis
Many architects, landscape architects, and interior designers are self-employed or are partners in small firms. These professionals must understand the management, administrative, and planning skills that are critical to the success of a design firm--and apply them to a small business profile.

Table of Contents
Foreword.

Acknowledgments.

Introduction.

Planning and Strategy.

Focusing Your Practice.

Strategic Alliances.

Servicing the Client.

Personnel.

Compensation.

Managing the Bottom Line.

Information Technology.

Growth.

The Psychology of Winning.

Do's and Don'ts of Success.

Appendix A: Buy/Sell Agreements.

Appendix B: Preparing Your Marketing Plan: Techniques and What toInclude.

Appendix C: Is Your Cover Letter Making a Difference?

Recommended Reading.

Index.

Staying Small Successfully 2e A Guide for

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    A Hardback by Frank A. Stasiowski

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 21/08/2001
      ISBN13: 9780471407737, 978-0471407737
      ISBN10: 0471407739

      Description

      Book Synopsis
      Many architects, landscape architects, and interior designers are self-employed or are partners in small firms. These professionals must understand the management, administrative, and planning skills that are critical to the success of a design firm--and apply them to a small business profile.

      Table of Contents
      Foreword.

      Acknowledgments.

      Introduction.

      Planning and Strategy.

      Focusing Your Practice.

      Strategic Alliances.

      Servicing the Client.

      Personnel.

      Compensation.

      Managing the Bottom Line.

      Information Technology.

      Growth.

      The Psychology of Winning.

      Do's and Don'ts of Success.

      Appendix A: Buy/Sell Agreements.

      Appendix B: Preparing Your Marketing Plan: Techniques and What toInclude.

      Appendix C: Is Your Cover Letter Making a Difference?

      Recommended Reading.

      Index.

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