Statistics for Marketing and Consumer Research

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Paperback / softback by Mario Mazzocchi Short Description:

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields,... Read more

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Publisher: SAGE Publications Inc
Publication Date: 22/05/2008
ISBN13: 9781412911221, 978-1412911221
ISBN10: 1412911222

Number of Pages: 432

Non Fiction , Business, Finance & Law