Description
Book SynopsisPart 1: Fundamentals of Sustainability and Start-up Innovations .- Challenges for start-ups and SME in the 21st century (Arie Verkuil, Maurizio Castiglione) .- Improving sustainability and other motivations of founding a start-up (Uta Milow, Arie Verkuil) .- Resilience patterns for start-ups tools and methods (Christoph Steinebach).- Subscribe to Happiness - How a subscription business model can support customer retention and customer life-time value (Barbara Eisenbart) .- SMEs talk startups walk - How startups can benefit from the use of a digital maturity model for international distributed work (Barbara Eisenbart, Patrick Klotz) .- Migrant entrepreneurs in Switzerland not very different from native entrepreneurs (Dario Meyer, Rolf Meyer) .- Part 2: Start-ups approaches from an international perspective .- Sustainable Entrepreneurship a Cross-Country Comparison (Rolf Dieter Reineke, Olliver Gottschall) -- Emigration and Start-up Setting. Russian and Ukrainian Intelligentia to New Shores. (Volker Schulte, Andreas Hinz) .- The Role of Public Funding Agencies for Startup Promotion an International Comparison (Volker Schulte) .- Model and Measures of Franchise Firms' Performance: A Framework for Enhancing Franchises Business Success (Adams Adeiza, Noor Azizi Ismail, Roselina Ahmad Saufi, Marina Arnaut, Malaysia) .- Why are there only few innovations in Vietnamese start-ups and SMEs? (Truong Minh Chuong (Vietnam) .- How effective is direct storytelling in enhancing entrepreneurial motivation for visually impaired people? An experimental study (Leo Aldianto, Grisna Anggadwita, Anggraeni Permatasari, Indonesia) .- Urban Farming Startups in the German Capital Region - Mindsets, Structures and Effects, (Thomas Thiessen, Gerrit Neuhaus).
