Description
Book SynopsisThe fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike.
Table of ContentsIntroduction 1
Part I: Strategies and Tools for Your Online Business 7
Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9
Chapter 2: Choosing and Equipping Your New Online Business 39
Chapter 3: Selecting the Right Web Host and Design Tools 75
Chapter 4: Profiting from Web 2.0 and Social Media Tools 99
Part II: Establishing Your Online Presence 123
Chapter 5: Giving Your E-business Site Structure and Style 125
Chapter 6: Attracting and Keeping Customers 143
Chapter 7: Building in Security Up Front 169
Chapter 8: Monitoring and Improving Your Business 187
Part III: Running and Promoting Your Online Business 205
Chapter 9: Easing the Shopping Experience 207
Chapter 10: Running a Business on eBay.co.uk 227
Chapter 11: Accepting Payments 247
Chapter 12: Service with a Virtual Smile 263
Chapter 13: Search Engines: What You Need to Know 281
Part IV: The Necessary Evils: Law and Accounting 299
Chapter 14: Making It All Legal 301
Chapter 15: Accounting Tools for Online Businesses 323
Part V: The Part of Tens 337
Chapter 16: Ten Must-Have Features for Your Website 339
Chapter 17: Ten Hot Steps to Entrepreneurial Success 349
Chapter 18: Ten Must-See Websites for Online Entrepreneurs 357
Index 363
