Description
Book SynopsisIf you are a creative person then making and selling greeting cards is a great way to start a business. It also makes a useful part-time business that can be run from home and started with a limited amount of capital, and can be done by the young or semi-retired. It can also be an excellent way for artists and crafts people to increase their income by selling cards alongside their main product. The skills needed vary greatly depending on what type of cards you want to produce. They can involve all the creative skills from design to photography, from painting to lettering, from enamelling to metalwork.
This book takes you step-by-step through the process of starting and running your business with lots of useful practical advice to help you, including:
- Deciding what type of cards to produce
- Finding your market
- Dealing with printers
- Copyright and licensing
- Pricing and profit
Contents:
1. What type of card business?
2. Handmade cards
3. Printed cards
4. Designing cards
5. Art & photographic cards
6. Starting a business
7. Writing a business plan
8. Money matters
9. Pricing and paperwork
10. Marketing
11. Presentation, packaging and display
12. Getting publicity
13. Selling to retailers
14. Craft fairs and markets
15. Selling at trade fairs
16. Alternative ways of selling
17. Selling skills
18. Networking
19. The environment
20. Copyright and licensing
Technical terms
Fact file.
Trade Review'Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. I highly recommend Starting and Running a Greeting Cards Business, because I do believe if you follow the guidelines, you will see results and you will go into this business with a strong education and your eyes open.' Kate Harper Designs, Greeting Card Designer Blog 'Tells the reader everything they need to know about building an exciting and profitable business.' Greetings Today 'Full of practical tips and advice to help you on the way...this handy guide has the answers.' Crafts Beautiful
Table of Contents1. What type of card business?; 2. Handmade cards; 3. Printed cards; 4. Designing cards; 5. Art & photographic cards; 6. Starting a business; 7. Writing a business plan; 8. Money matters; 9. Pricing and paperwork; 10. Marketing; 11. Presentation, packaging and display; 12. Getting publicity; 13. Selling to retailers; 14. Craft fairs and markets; 15. Selling at trade fairs; 16. Alternative ways of selling; 17. Selling skills; 18. Networking; 19. The environment; 20. Copyright and licensing; Technical terms; Fact file.
