Description

Book Synopsis

Despite the recent explosion of scholarly interest in “star studies,” Brazilian film has received comparatively little attention. As this volume demonstrates, however, the richness of Brazilian stardom extends well beyond the ubiquitous Carmen Miranda. Among the studies assembled here are fascinating explorations of figures such as Eliane Lage (the star attraction of São Paulo’s Vera Cruz studios), cult horror movie auteur Coffin Joe, and Lázaro Ramos, the most visible Afro-Brazilian actor today. At the same time, contributors interrogate the inner workings of the star system in Brazil, from the pioneering efforts of silent-era actresses to the recent advent of the non-professional movie star.



Trade Review

“The volume embraces diverse and nuanced approaches to stardom…; all [contributors] succeed in putting their findings into readable prose. A thorough scholarly apparatus is included. The volume represents a major contribution to star studies.” • Choice

“This is [a] rich text which examines a diverse range of Brazilian stars across different time periods, genres and media platforms. Furthermore, with authors employing a wide range of approaches incorporating race, sexuality, age and gender, this volume collectively adds a new wealth of knowledge to the study of global cinematic stardom, thus far underrepresented in film scholar- ship. The set of images highlighting key performers and performances readers may be unfamiliar with is also a nice touch which adds to the overall appeal of the book.” • Historical Journal of Film, Radio and Television

“The strength and originality of this tightly edited volume lie in its historical perspective and comprehensiveness. Each chapter works well on its own, but also forms part of a larger design, and the editors have done an excellent job in mapping the terrain of stardom in Brazil over a century. I know of no other volume, focused on the cinemas of Latin America, that attempts the same chronological range, from early cinema to the present day.” • John King, University of Warwick



Table of Contents

Introduction
Lisa Shaw and Tim Bergfelder

Chapter 1. Consuming visions: female stars, the melindrosa and desires for a Brazilian film industry
Maite Conde

Chapter 2. A star system created by fans: Pernambucan cinema in the 1920s
Luciana Corrêa de Araújo

Chapter 3. A star in the spotlight: Carmen Santos and Brazilian cinema of the 1920s
Ana Pessoa

Chapter 4. Carmen Miranda: from national star to global brand
Ana Rita Mendonça and Lisa Shaw

Chapter 5. Cinelândia magazine and the creation of home-grown movie stars in the 1950s
Lisa Shaw

Chapter 6. Oscarito and Grande Otelo: ‘the terrible twosome’
Jõao Luiz Vieira and Leonardo Macario

Chapter 7. Eliane Lage: a falling star in the skies of the Tropics
Ana Carolina de Moura Delfim Maciel

Chapter 8. Radio stars on screen: critiques of stardom in Moacyr Fenelon’s Tudo azul (1952)
Luís Alberto Rocha Melo

Chapter 9. Jece Valadão, the ‘charming crook’: a star image between tradition and modernity
Rafael de Luna Freire

Chapter 10. José Mojica Marins versus Coffin Joe: auteurism and stardom in Brazilian cinema
Laura Canepa

Chapter 11. As loiras: Brazil’s screen blondes
Stephanie Dennison

Chapter 12. A star is born: the rising profile of the non-professional actor in recent Brazilian cinema
Charlotte Gleghorn

Chapter 13. The black body reframed: Lázaro Ramos and the performance of interracial love
Ben Hoff

Chapter 14. Seu Jorge as a cross-media star: from local authenticity to global appeal
Katia Augusta Maciel

Chapter 15. Latin lover or Latin(o) loser? Rodrigo Santoro and the Hollywood stereotype
Daniel O’Brien

Notes on Contributors
Bibliography
Index

Stars and Stardom in Brazilian Cinema

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    Order before 4pm tomorrow for delivery by Thu 25 Jun 2026.

    A Hardback by Tim Bergfelder, Lisa Shaw, João Luiz Vieira

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      Publisher: Berghahn Books
      Publication Date: 01/12/2016
      ISBN13: 9781785332982, 978-1785332982
      ISBN10: 1785332988

      Description

      Book Synopsis

      Despite the recent explosion of scholarly interest in “star studies,” Brazilian film has received comparatively little attention. As this volume demonstrates, however, the richness of Brazilian stardom extends well beyond the ubiquitous Carmen Miranda. Among the studies assembled here are fascinating explorations of figures such as Eliane Lage (the star attraction of São Paulo’s Vera Cruz studios), cult horror movie auteur Coffin Joe, and Lázaro Ramos, the most visible Afro-Brazilian actor today. At the same time, contributors interrogate the inner workings of the star system in Brazil, from the pioneering efforts of silent-era actresses to the recent advent of the non-professional movie star.



      Trade Review

      “The volume embraces diverse and nuanced approaches to stardom…; all [contributors] succeed in putting their findings into readable prose. A thorough scholarly apparatus is included. The volume represents a major contribution to star studies.” • Choice

      “This is [a] rich text which examines a diverse range of Brazilian stars across different time periods, genres and media platforms. Furthermore, with authors employing a wide range of approaches incorporating race, sexuality, age and gender, this volume collectively adds a new wealth of knowledge to the study of global cinematic stardom, thus far underrepresented in film scholar- ship. The set of images highlighting key performers and performances readers may be unfamiliar with is also a nice touch which adds to the overall appeal of the book.” • Historical Journal of Film, Radio and Television

      “The strength and originality of this tightly edited volume lie in its historical perspective and comprehensiveness. Each chapter works well on its own, but also forms part of a larger design, and the editors have done an excellent job in mapping the terrain of stardom in Brazil over a century. I know of no other volume, focused on the cinemas of Latin America, that attempts the same chronological range, from early cinema to the present day.” • John King, University of Warwick



      Table of Contents

      Introduction
      Lisa Shaw and Tim Bergfelder

      Chapter 1. Consuming visions: female stars, the melindrosa and desires for a Brazilian film industry
      Maite Conde

      Chapter 2. A star system created by fans: Pernambucan cinema in the 1920s
      Luciana Corrêa de Araújo

      Chapter 3. A star in the spotlight: Carmen Santos and Brazilian cinema of the 1920s
      Ana Pessoa

      Chapter 4. Carmen Miranda: from national star to global brand
      Ana Rita Mendonça and Lisa Shaw

      Chapter 5. Cinelândia magazine and the creation of home-grown movie stars in the 1950s
      Lisa Shaw

      Chapter 6. Oscarito and Grande Otelo: ‘the terrible twosome’
      Jõao Luiz Vieira and Leonardo Macario

      Chapter 7. Eliane Lage: a falling star in the skies of the Tropics
      Ana Carolina de Moura Delfim Maciel

      Chapter 8. Radio stars on screen: critiques of stardom in Moacyr Fenelon’s Tudo azul (1952)
      Luís Alberto Rocha Melo

      Chapter 9. Jece Valadão, the ‘charming crook’: a star image between tradition and modernity
      Rafael de Luna Freire

      Chapter 10. José Mojica Marins versus Coffin Joe: auteurism and stardom in Brazilian cinema
      Laura Canepa

      Chapter 11. As loiras: Brazil’s screen blondes
      Stephanie Dennison

      Chapter 12. A star is born: the rising profile of the non-professional actor in recent Brazilian cinema
      Charlotte Gleghorn

      Chapter 13. The black body reframed: Lázaro Ramos and the performance of interracial love
      Ben Hoff

      Chapter 14. Seu Jorge as a cross-media star: from local authenticity to global appeal
      Katia Augusta Maciel

      Chapter 15. Latin lover or Latin(o) loser? Rodrigo Santoro and the Hollywood stereotype
      Daniel O’Brien

      Notes on Contributors
      Bibliography
      Index

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