Description

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

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Hardback by J. Bernstein

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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This... Read more

    Publisher: Palgrave Macmillan
    Publication Date: 12/05/2014
    ISBN13: 9781137282934, 978-1137282934
    ISBN10: 1137282932

    Number of Pages: 408

    Non Fiction , Business, Finance & Law

    Description

    Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

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