Description
Book SynopsisHome staging strategies needed to succeed in a down market Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be prepared for sales. That's where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It's all about presentation. In Staging to Sell, Barb Schwarz, The Creator of Home Staging, offers her winning tactics, secrets, and strategies for selling a home at top dollar during these challenging times. In addition to offering specific tips on how to Stage a home, Schwarz, a sought-after speaker and Real Estate broker who has Staged and sold over 5,000 homes, provides readers, sellers, Realtors and Stagers, with useful advice on correctly pricing
Table of Contents
Preface ix
Acknowledgments xvii
CHAPTER 1 Get Set, Go! 1
CHAPTER 2 The Let-Me-Tell-You-How-I-Work Approach 11
CHAPTER 3 Step 1: Meeting Together the First Time 25
CHAPTER 4 The Career Book: The Key to Your Credibility 39
CHAPTER 5 Prospecting and Uses of the Career Book 55
CHAPTER 6 Step 2: The Exclusive Detailed Report 71
CHAPTER 7 The Marketing Portfolio 83
CHAPTER 8 Recipe for a Sale: Pricing the Property Right 105
CHAPTER 9 The Pricing-Your-Home Triangle 117
CHAPTER 10 Staging the Property: The Outside Story 131
CHAPTER 11 Staging the Property: The Inside Story 147
CHAPTER 12 Staging Completion 195
CHAPTER 13 Stage Your Life and Work, Too! 205
CHAPTER 14 Your Journey Toward Success 213
CHAPTER 15 The S Factor: Staging Success Stories from ASPs and Their Sellers in the Field 221
Appendix: Barb’s Real Estate Words and Tools That Will 249
Work for You!
A Brief History of Staging and the Stage Trademark 261
Index 265
