Description

Book Synopsis
Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.

Sports Sponsorship Principles and Practices

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Order before 4pm today for delivery by Tue 23 Dec 2025.

A Paperback by John A. Fortunato

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    View other formats and editions of Sports Sponsorship Principles and Practices by John A. Fortunato

    Publisher: McFarland and Company, Inc.
    Publication Date: 8/30/2013 12:00:00 AM
    ISBN13: 9780786474318, 978-0786474318
    ISBN10: 0786474319
    Also in:
    Sport Sporting events and management

    Description

    Book Synopsis
    Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.

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