Description

Book Synopsis

Against a backdrop of increased online distribution of media, this book provides an in-depth analysis of how the platformisation of television is both shaping and being shaped by the changing sports media market.

Beginning by looking at the business models and strategies of the major stakeholders involved in the âsports broadcasting value chainâ, the authors go on to focus on the challenges and opportunities posed by the growth of OTT delivery for the regulation of sports broadcasting in several key areas, including copyright law and piracy; competition issues linked to the buying, selling and distribution of premium sports content; and legislation designed to safeguard coverage of certain national and international sporting events for free-to-air television. Key areas of continuity, such as the persistence of national/regional markets; the importance attached to premium sports rights by rival delivery platforms as a source of âmarket powerâ; and the need to update key areas o

Sports Media Rights in the Age of Streaming and

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    A Paperback by Tom Evens

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      Publisher: Taylor & Francis
      Publication Date: 12/18/2024
      ISBN13: 9781032513928, 978-1032513928
      ISBN10: 1032513926
      Also in:
      Hospitality and service industries

      Description

      Book Synopsis

      Against a backdrop of increased online distribution of media, this book provides an in-depth analysis of how the platformisation of television is both shaping and being shaped by the changing sports media market.

      Beginning by looking at the business models and strategies of the major stakeholders involved in the âsports broadcasting value chainâ, the authors go on to focus on the challenges and opportunities posed by the growth of OTT delivery for the regulation of sports broadcasting in several key areas, including copyright law and piracy; competition issues linked to the buying, selling and distribution of premium sports content; and legislation designed to safeguard coverage of certain national and international sporting events for free-to-air television. Key areas of continuity, such as the persistence of national/regional markets; the importance attached to premium sports rights by rival delivery platforms as a source of âmarket powerâ; and the need to update key areas o

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