Description



Table of Contents

1 Sports Meets Marketing

2 Sports Entertainment Consumption

3 The Marketing Environment

4 Segmenting Audiences for Sports

5 Building a Relevant Brand

6 Product Strategy

7 Experiential Marketing

8 Brand Communications Strategy

9 Brand Communications Campaigns

10 Communications Channels

11 Sponsorship-Linked Marketing

12 Measuring Sports Brand Performance

13 Delivery of Sports Experiences

14 Preparing Future Sports Marketers

Sports Marketing

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    RRP £5,399.00 – you save £5,347.71 (99%)

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    A Paperback by Michael Fetchko, Donald P. Roy, Kenneth E. Clow

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      Publisher: Routledge
      Publication Date: Publication Date: 9/21/2018 12:00:00 AM
      ISBN13: 9781138300910, 978-1138300910
      ISBN10: 1138300918

      Description



      Table of Contents

      1 Sports Meets Marketing

      2 Sports Entertainment Consumption

      3 The Marketing Environment

      4 Segmenting Audiences for Sports

      5 Building a Relevant Brand

      6 Product Strategy

      7 Experiential Marketing

      8 Brand Communications Strategy

      9 Brand Communications Campaigns

      10 Communications Channels

      11 Sponsorship-Linked Marketing

      12 Measuring Sports Brand Performance

      13 Delivery of Sports Experiences

      14 Preparing Future Sports Marketers

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