Description

Book Synopsis
Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

Sports Marketing

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£42.74

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RRP £44.99 – you save £2.25 (5%)

Order before 4pm today for delivery by Fri 19 Dec 2025.

A Paperback by Donald P. Roy

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    Publisher: Taylor & Francis Ltd
    Publication Date: 1/1/2024
    ISBN13: 9781032644851, 978-1032644851
    ISBN10: 1032644850
    Also in:
    Sports management and facilities

    Description

    Book Synopsis
    Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

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