Description

Book Synopsis
Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

Sports Marketing

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    A Paperback by Donald P. Roy

    £42.74

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    RRP £44.99 – you save £2.25 (5%)

    Order before 4pm tomorrow for delivery by Sat 10 Oct 2026.

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      Book details

      Publisher Taylor & Francis
      Published 1 January 2024
      ISBN-13 9781032644851
      978-1032644851
      ISBN-10 1032644850

      Description

      Book Synopsis
      Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

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