Description

Book Synopsis
Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

Sports Marketing

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    £42.74

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    RRP £44.99 – you save £2.25 (5%)

    Order before 4pm tomorrow for delivery by Sat 13 Jun 2026.

    A Paperback by Donald P. Roy

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      Publisher: Taylor & Francis Ltd
      Publication Date: 1/1/2024
      ISBN13: 9781032644851, 978-1032644851
      ISBN10: 1032644850
      Also in:
      Sport Sports management and facilities

      Description

      Book Synopsis
      Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

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