Description
An indispensable textbook for sports journalism students, covering all the key multimedia skills needed within the industry.Sports journalism, once dismissed as the ''toyshop'' editorial department, has grown in importance as sport has become bigger and bigger business, generating billions in revenue to those who own teams, franchises, tournaments and organisations. Millions consume their newspapers from back to front and the audience for Britain''s only 24 sports news channel more than eclipses news rivals.This book gives aspiring journalists and those reporters looking to move into sports journalism an inside track on what is needed to succeed in one of the most competitive media markets. Sports journalism is changing - the proliferation of dedicated TV channels, websites, radio stations, niche publications and, of course, newspapers offers a world of opportunity, but has also led to a change in the nature of the job.Drawing on the personal experiences of established and recen
