Description

Book Synopsis

This expanded second edition traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. The book explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development. They were often used within a news context in every medium--from early news film actualities and newsreels to network and cable television to today''s new media platforms.

New to this edition are three chapters that explore developments in sports media from cultural, economic and technological perspectives. An obsession with highlights has seen video replay increasingly used to adjudicate sporting events, marking a new level of reliance on technology. The media''s quest for greater certitude and integrity corresponds with the rise of sponsorship of pr

Sports Highlights

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    A Paperback by Ray Gamache

    £48.59

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    RRP £53.99 – you save £5.40 (10%)

    Order before 4pm tomorrow for delivery by Sat 31 Oct 2026.

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      Book details

      Publisher McFarland & Co Inc
      Published 1/31/2024 12:05:00 AM
      ISBN-13 9781476692289
      978-1476692289
      ISBN-10 1476692289

      Description

      Book Synopsis

      This expanded second edition traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. The book explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development. They were often used within a news context in every medium--from early news film actualities and newsreels to network and cable television to today''s new media platforms.

      New to this edition are three chapters that explore developments in sports media from cultural, economic and technological perspectives. An obsession with highlights has seen video replay increasingly used to adjudicate sporting events, marking a new level of reliance on technology. The media''s quest for greater certitude and integrity corresponds with the rise of sponsorship of pr

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