Description

Book Synopsis
With the thrill of the game and the excitement of documenting captivating moments for sports history, sports broadcasting is one of the most desired jobs among sports and journalism professionals. Designed to provide students with the skills to be successful in their careers, Sports Broadcasting With HKPropel Access is a comprehensive look at the field, with coverage of all aspects of the job that an entry-level sports broadcaster will need to know about.

The text begins with the history and background of the sports broadcasting industry. Students will next learn about modern topics that are critical in the business today, with an overview of the various outlets, including television, radio, streaming, and podcasting. They will then dive into lessons on the skills every sportscaster needs for success, including conducting in-person and remote interviews of coaches and players, writing for broadcast versus writing for other channels such as web and mobile devices, sho

Table of Contents
Chapter 1. History of Sports Broadcasting
The Beginnings of Sports Broadcasting on Radio
Early Days of Sports Broadcasting on Television
Impact of Cable Television
The Internet
Summary

Chapter 2. Business of Sports Broadcasting
Ratings
Why Live Sports?
Rights Deals
The Olympics
Cable Fees
Cord Cutting
Summary

Chapter 3. Types of Sports Broadcasting
National Television
Local Television
Sports Talk Radio
Podcasting
Internet Streaming
Team Media
Live Sports Production
Summary

Chapter 4. Interviewing
Types of Interviews
Conducting the Interview
Shooting the Interview for Television
Interview Access
Summary

Chapter 5. Writing for Broadcast
Types of Stories
Broadcast Writing Style
Using Sound Bites
Writing Different Types of Scripts
Script Formatting
Example of Scripts
Summary

Chapter 6. Writing for the Web and Mobile Devices
Increased Importance of the Web
Writing the Story
Writing for Online
Writing Style for the Web and Mobile Devices
Associated Press Style
Rewriting a Story from Broadcast to Print
Summary

Chapter 7. Shooting Games and Events
Types of Shooting
Shooting Highlights
Shooting Events
Shooting Strategies
Types of Shots
It’s Time to Shoot!
Broadcasting Full Games
Summary

Chapter 8. Television Broadcasting
Local or National?
Producing a Sportscast
Editing Video
Anchoring the Sportscast
A Day in the Life of a Local Sportscaster
Summary

Chapter 9. Radio Broadcasting and Podcasting
Radio Stories
Sports Talk Radio
Podcasting
Summary

Chapter 10. Live Sports Production
Play-by-Play
Before the Game Starts
During the Game
Radio Versus Television Play-by-Play
Role of the Color Commentator
Role of the Sideline Reporter
Homer or Impartial?
Behind-the-Scenes Jobs of Live Sports Production
Summary

Chapter 11. Social Media
Blogs (The Old Social Media)
Types of Social Media
Social Media Lingo
Impact of Social Media on Sports Broadcasting
Setting Up a Social Media Account
Proper Use of Social Media
Social Media Policies
Social Media in Action
A Week of @CollegeGameDay
Athletes and Social Media
Summary

Chapter 12. Careers in Sports Broadcasting
Be Realistic
Getting Relevant Experience
Networking
The Written Resume
The Resume Reel
The Online Portfolio
Social Media
The Job Search
Summary

Chapter 13. Issues and Ethics in Sports Broadcasting
Coverage of Race, Gender, and Sexuality
Women in Sports Broadcasting
Racial Minorities in Sports Broadcasting
Stick to Sports
Ethics in Sports Broadcasting
Summary

Sports Broadcasting

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    £70.20

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    RRP £78.00 – you save £7.80 (10%)

    Order before 4pm today for delivery by Tue 30 Jun 2026.

    A Paperback / softback by Kevin Hull

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Sports Broadcasting by Kevin Hull

      Publisher: Human Kinetics Publishers
      Publication Date: 24/01/2022
      ISBN13: 9781492598572, 978-1492598572
      ISBN10: 1492598577

      Description

      Book Synopsis
      With the thrill of the game and the excitement of documenting captivating moments for sports history, sports broadcasting is one of the most desired jobs among sports and journalism professionals. Designed to provide students with the skills to be successful in their careers, Sports Broadcasting With HKPropel Access is a comprehensive look at the field, with coverage of all aspects of the job that an entry-level sports broadcaster will need to know about.

      The text begins with the history and background of the sports broadcasting industry. Students will next learn about modern topics that are critical in the business today, with an overview of the various outlets, including television, radio, streaming, and podcasting. They will then dive into lessons on the skills every sportscaster needs for success, including conducting in-person and remote interviews of coaches and players, writing for broadcast versus writing for other channels such as web and mobile devices, sho

      Table of Contents
      Chapter 1. History of Sports Broadcasting
      The Beginnings of Sports Broadcasting on Radio
      Early Days of Sports Broadcasting on Television
      Impact of Cable Television
      The Internet
      Summary

      Chapter 2. Business of Sports Broadcasting
      Ratings
      Why Live Sports?
      Rights Deals
      The Olympics
      Cable Fees
      Cord Cutting
      Summary

      Chapter 3. Types of Sports Broadcasting
      National Television
      Local Television
      Sports Talk Radio
      Podcasting
      Internet Streaming
      Team Media
      Live Sports Production
      Summary

      Chapter 4. Interviewing
      Types of Interviews
      Conducting the Interview
      Shooting the Interview for Television
      Interview Access
      Summary

      Chapter 5. Writing for Broadcast
      Types of Stories
      Broadcast Writing Style
      Using Sound Bites
      Writing Different Types of Scripts
      Script Formatting
      Example of Scripts
      Summary

      Chapter 6. Writing for the Web and Mobile Devices
      Increased Importance of the Web
      Writing the Story
      Writing for Online
      Writing Style for the Web and Mobile Devices
      Associated Press Style
      Rewriting a Story from Broadcast to Print
      Summary

      Chapter 7. Shooting Games and Events
      Types of Shooting
      Shooting Highlights
      Shooting Events
      Shooting Strategies
      Types of Shots
      It’s Time to Shoot!
      Broadcasting Full Games
      Summary

      Chapter 8. Television Broadcasting
      Local or National?
      Producing a Sportscast
      Editing Video
      Anchoring the Sportscast
      A Day in the Life of a Local Sportscaster
      Summary

      Chapter 9. Radio Broadcasting and Podcasting
      Radio Stories
      Sports Talk Radio
      Podcasting
      Summary

      Chapter 10. Live Sports Production
      Play-by-Play
      Before the Game Starts
      During the Game
      Radio Versus Television Play-by-Play
      Role of the Color Commentator
      Role of the Sideline Reporter
      Homer or Impartial?
      Behind-the-Scenes Jobs of Live Sports Production
      Summary

      Chapter 11. Social Media
      Blogs (The Old Social Media)
      Types of Social Media
      Social Media Lingo
      Impact of Social Media on Sports Broadcasting
      Setting Up a Social Media Account
      Proper Use of Social Media
      Social Media Policies
      Social Media in Action
      A Week of @CollegeGameDay
      Athletes and Social Media
      Summary

      Chapter 12. Careers in Sports Broadcasting
      Be Realistic
      Getting Relevant Experience
      Networking
      The Written Resume
      The Resume Reel
      The Online Portfolio
      Social Media
      The Job Search
      Summary

      Chapter 13. Issues and Ethics in Sports Broadcasting
      Coverage of Race, Gender, and Sexuality
      Women in Sports Broadcasting
      Racial Minorities in Sports Broadcasting
      Stick to Sports
      Ethics in Sports Broadcasting
      Summary

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