Description

Book Synopsis
With the thrill of the game and the excitement of documenting captivating moments for sports history, sports broadcasting is one of the most desired jobs among sports and journalism professionals. Designed to provide students with the skills to be successful in their careers, Sports Broadcasting With HKPropel Access is a comprehensive look at the field, with coverage of all aspects of the job that an entry-level sports broadcaster will need to know about.

The text begins with the history and background of the sports broadcasting industry. Students will next learn about modern topics that are critical in the business today, with an overview of the various outlets, including television, radio, streaming, and podcasting. They will then dive into lessons on the skills every sportscaster needs for success, including conducting in-person and remote interviews of coaches and players, writing for broadcast versus writing for other channels such as web and mobile devices, sho

Table of Contents
Chapter 1. History of Sports Broadcasting
The Beginnings of Sports Broadcasting on Radio
Early Days of Sports Broadcasting on Television
Impact of Cable Television
The Internet
Summary

Chapter 2. Business of Sports Broadcasting
Ratings
Why Live Sports?
Rights Deals
The Olympics
Cable Fees
Cord Cutting
Summary

Chapter 3. Types of Sports Broadcasting
National Television
Local Television
Sports Talk Radio
Podcasting
Internet Streaming
Team Media
Live Sports Production
Summary

Chapter 4. Interviewing
Types of Interviews
Conducting the Interview
Shooting the Interview for Television
Interview Access
Summary

Chapter 5. Writing for Broadcast
Types of Stories
Broadcast Writing Style
Using Sound Bites
Writing Different Types of Scripts
Script Formatting
Example of Scripts
Summary

Chapter 6. Writing for the Web and Mobile Devices
Increased Importance of the Web
Writing the Story
Writing for Online
Writing Style for the Web and Mobile Devices
Associated Press Style
Rewriting a Story from Broadcast to Print
Summary

Chapter 7. Shooting Games and Events
Types of Shooting
Shooting Highlights
Shooting Events
Shooting Strategies
Types of Shots
It’s Time to Shoot!
Broadcasting Full Games
Summary

Chapter 8. Television Broadcasting
Local or National?
Producing a Sportscast
Editing Video
Anchoring the Sportscast
A Day in the Life of a Local Sportscaster
Summary

Chapter 9. Radio Broadcasting and Podcasting
Radio Stories
Sports Talk Radio
Podcasting
Summary

Chapter 10. Live Sports Production
Play-by-Play
Before the Game Starts
During the Game
Radio Versus Television Play-by-Play
Role of the Color Commentator
Role of the Sideline Reporter
Homer or Impartial?
Behind-the-Scenes Jobs of Live Sports Production
Summary

Chapter 11. Social Media
Blogs (The Old Social Media)
Types of Social Media
Social Media Lingo
Impact of Social Media on Sports Broadcasting
Setting Up a Social Media Account
Proper Use of Social Media
Social Media Policies
Social Media in Action
A Week of @CollegeGameDay
Athletes and Social Media
Summary

Chapter 12. Careers in Sports Broadcasting
Be Realistic
Getting Relevant Experience
Networking
The Written Resume
The Resume Reel
The Online Portfolio
Social Media
The Job Search
Summary

Chapter 13. Issues and Ethics in Sports Broadcasting
Coverage of Race, Gender, and Sexuality
Women in Sports Broadcasting
Racial Minorities in Sports Broadcasting
Stick to Sports
Ethics in Sports Broadcasting
Summary

Sports Broadcasting

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£70.20

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RRP £78.00 – you save £7.80 (10%)

Order before 4pm today for delivery by Tue 23 Dec 2025.

A Paperback / softback by Kevin Hull

15 in stock


    View other formats and editions of Sports Broadcasting by Kevin Hull

    Publisher: Human Kinetics Publishers
    Publication Date: 24/01/2022
    ISBN13: 9781492598572, 978-1492598572
    ISBN10: 1492598577

    Description

    Book Synopsis
    With the thrill of the game and the excitement of documenting captivating moments for sports history, sports broadcasting is one of the most desired jobs among sports and journalism professionals. Designed to provide students with the skills to be successful in their careers, Sports Broadcasting With HKPropel Access is a comprehensive look at the field, with coverage of all aspects of the job that an entry-level sports broadcaster will need to know about.

    The text begins with the history and background of the sports broadcasting industry. Students will next learn about modern topics that are critical in the business today, with an overview of the various outlets, including television, radio, streaming, and podcasting. They will then dive into lessons on the skills every sportscaster needs for success, including conducting in-person and remote interviews of coaches and players, writing for broadcast versus writing for other channels such as web and mobile devices, sho

    Table of Contents
    Chapter 1. History of Sports Broadcasting
    The Beginnings of Sports Broadcasting on Radio
    Early Days of Sports Broadcasting on Television
    Impact of Cable Television
    The Internet
    Summary

    Chapter 2. Business of Sports Broadcasting
    Ratings
    Why Live Sports?
    Rights Deals
    The Olympics
    Cable Fees
    Cord Cutting
    Summary

    Chapter 3. Types of Sports Broadcasting
    National Television
    Local Television
    Sports Talk Radio
    Podcasting
    Internet Streaming
    Team Media
    Live Sports Production
    Summary

    Chapter 4. Interviewing
    Types of Interviews
    Conducting the Interview
    Shooting the Interview for Television
    Interview Access
    Summary

    Chapter 5. Writing for Broadcast
    Types of Stories
    Broadcast Writing Style
    Using Sound Bites
    Writing Different Types of Scripts
    Script Formatting
    Example of Scripts
    Summary

    Chapter 6. Writing for the Web and Mobile Devices
    Increased Importance of the Web
    Writing the Story
    Writing for Online
    Writing Style for the Web and Mobile Devices
    Associated Press Style
    Rewriting a Story from Broadcast to Print
    Summary

    Chapter 7. Shooting Games and Events
    Types of Shooting
    Shooting Highlights
    Shooting Events
    Shooting Strategies
    Types of Shots
    It’s Time to Shoot!
    Broadcasting Full Games
    Summary

    Chapter 8. Television Broadcasting
    Local or National?
    Producing a Sportscast
    Editing Video
    Anchoring the Sportscast
    A Day in the Life of a Local Sportscaster
    Summary

    Chapter 9. Radio Broadcasting and Podcasting
    Radio Stories
    Sports Talk Radio
    Podcasting
    Summary

    Chapter 10. Live Sports Production
    Play-by-Play
    Before the Game Starts
    During the Game
    Radio Versus Television Play-by-Play
    Role of the Color Commentator
    Role of the Sideline Reporter
    Homer or Impartial?
    Behind-the-Scenes Jobs of Live Sports Production
    Summary

    Chapter 11. Social Media
    Blogs (The Old Social Media)
    Types of Social Media
    Social Media Lingo
    Impact of Social Media on Sports Broadcasting
    Setting Up a Social Media Account
    Proper Use of Social Media
    Social Media Policies
    Social Media in Action
    A Week of @CollegeGameDay
    Athletes and Social Media
    Summary

    Chapter 12. Careers in Sports Broadcasting
    Be Realistic
    Getting Relevant Experience
    Networking
    The Written Resume
    The Resume Reel
    The Online Portfolio
    Social Media
    The Job Search
    Summary

    Chapter 13. Issues and Ethics in Sports Broadcasting
    Coverage of Race, Gender, and Sexuality
    Women in Sports Broadcasting
    Racial Minorities in Sports Broadcasting
    Stick to Sports
    Ethics in Sports Broadcasting
    Summary

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