Description
Book SynopsisSport Public Relations presents an engaging look at the full range of functions conducted by public relations practitioners in sport. Readers will learn the importance of consistent brand communication and how to manage organizational relationships to attain key strategic goals.
Table of ContentsChapter 1. Introducing Sport Public Relations
Definition of Sport Public Relations
Evolution of Sport Public Relations
Sport Public Relations in Practice
Public Relations Value
Chapter 2. Integrating Public Relations With Strategic Management
Public Relations as a Strategic Management Driver
Organizational Stakeholders and Publics
Stakeholder Communication
Issues Management
Reputation Management
Chapter 3. Engaging Key Publics via Social Media
Social Media Use in Public Relations
Social Networking Sites
Strategic Considerations for Social Media Use
Careers in Social Media Management
Chapter 4. Engaging Key Publics via Other Forms of Digital Media
Digital Media Use in Sport Public Relations
Website Development
Websites for Specific Stakeholders
Blogs
Podcasts
New Media Limitations and Problems
Chapter 5. Engaging Key Publics via Legacy Media
Media Guides
Print Organizational Media
Electronic Organizational Media
Corporate Communications
Chapter 6. Managing the Sport Organization–Media Relationship
Definition of Mass Media
Mass Media and Sport History
Today’s MediaSport Environment
Serving Media at Organizational Events
Reporting Statistics
Reporting Play-By-Play Information
Chapter 7. Employing News Media Tactics
Media Policy Development
News Releases
Media Pitches
Interviews
Media Tours
News Conferences
Media Days
Chapter 8. Communicating in Times of Crisis
Nature of Crises and the Need to Plan for Them
Preparing for a Crisis
Managing a Crisis
Assessing a Crisis Response
Crisis Response Case Studies
Chapter 9. Cultivating Positive Relationships in the Community
Uniqueness of Sport Corporate Social Responsibility
Evolution of Sport Social Responsibility
Strategic Sport Social Responsibility
Communication of Corporate Social Responsibility
Chapter 10. Advanced Communications With External and Internal Publics
Customer and Member Relationships
Sponsor Relationships
Donor Relationships
Government Relationships
Employee Relationships
Investor Relationships
Appendix: Sample Crisis Communication Plan
