Description
Book SynopsisNow available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry.
Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core area of management, including:
- Strategic planning
- Human resource management
- Leadership and governance
- Marketing and sponsorship
- Sport and the media
Table of Contents
Part I: The sport management environment, 1. Sport management, 2. Sport policy, 3. Nonprofit sport, 4. Professional sport, Part II: Sport management principles, 5. Sport governance, 6. Legal issues and risk management, 7. Strategic management, 8. Organizational design, 9. Human resource management, 10. Leadership in sport, 11. Sport organizational culture, 12. Sport marketing, 13. Sport media and digital technology
