Description

Description

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

Sponsorship Culture in the German University Popular Music Festival Market

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Paperback / softback by Dominik Nosner

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Music festivals have become important events for people to experience music collectively and take a break from their everyday lives.... Read more

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    Publisher: Transcript Verlag
    Publication Date: 20/07/2023
    ISBN13: 9783837665789, 978-3837665789
    ISBN10: 383766578X

    Number of Pages: 260

    Non Fiction , Entertainment

    Description

    Description

    Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

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