Description

Book Synopsis
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

Sponsorship Culture in the German University

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A Paperback / softback by Dominik Nosner

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    View other formats and editions of Sponsorship Culture in the German University by Dominik Nosner

    Publisher: Transcript Verlag
    Publication Date: 20/07/2023
    ISBN13: 9783837665789, 978-3837665789
    ISBN10: 383766578X
    Also in:
    Music industry

    Description

    Book Synopsis
    Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

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