Description

Book Synopsis

Asserting that written language is on the verge of its greatest change since the advent of the printing press, visual artist Craig McDaniel and art historian Jean Robertson bring us Spellbound – a collection of heavily illustrated essays that interrogate assumptions about language and typography. Rethinking the alphabet, they argue, means rethinking human communication. Looking beyond traditional typography, the authors conceive of new languages in which encoded pictorial images offer an unparalleled fusion of art and language. In a world of constant technological innovation offered by e-books, tablets, cell phones and the Internet, McDaniel and Robertson demonstrate provocatively what it would mean to move beyond the alphabet we know to a wholly new system of written communication.



Table of Contents
Introduction
- Chapter 1
Listening to the Alphabet: Sounds Chapter 2
Looking at the Alphabet: Shapes Chapter 3
Rethinking the Alphabet: Pictures Chapter 4
Rethinking the Alphabet: Colors Chapter 5
The Visuality of Text: Degrees of Spatiality and Translucency Chapter 6
Thinking in Scripts: The Look of Arabic by Erica Machulak Chapter 7
The Curious Case of Translation Chapter 8
Love Letters by Slavs and Tatars by Gabriel Ritter Chapter 9
Text and Image in Visual Art Chapter 10
Rethinking Visual Language in the Digital Future by Aaron Ganci Chapter 11
Visual Culture and Visual Power Chapter 12
Conclusion

Spellbound: Rethinking the Alphabet

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Order before 4pm today for delivery by Sat 27 Dec 2025.

A Paperback / softback by Craig McDaniel, Jean Robertson

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    View other formats and editions of Spellbound: Rethinking the Alphabet by Craig McDaniel

    Publisher: Intellect Books
    Publication Date: 01/07/2016
    ISBN13: 9781783205493, 978-1783205493
    ISBN10: 1783205490

    Description

    Book Synopsis

    Asserting that written language is on the verge of its greatest change since the advent of the printing press, visual artist Craig McDaniel and art historian Jean Robertson bring us Spellbound – a collection of heavily illustrated essays that interrogate assumptions about language and typography. Rethinking the alphabet, they argue, means rethinking human communication. Looking beyond traditional typography, the authors conceive of new languages in which encoded pictorial images offer an unparalleled fusion of art and language. In a world of constant technological innovation offered by e-books, tablets, cell phones and the Internet, McDaniel and Robertson demonstrate provocatively what it would mean to move beyond the alphabet we know to a wholly new system of written communication.



    Table of Contents
    Introduction
    - Chapter 1
    Listening to the Alphabet: Sounds Chapter 2
    Looking at the Alphabet: Shapes Chapter 3
    Rethinking the Alphabet: Pictures Chapter 4
    Rethinking the Alphabet: Colors Chapter 5
    The Visuality of Text: Degrees of Spatiality and Translucency Chapter 6
    Thinking in Scripts: The Look of Arabic by Erica Machulak Chapter 7
    The Curious Case of Translation Chapter 8
    Love Letters by Slavs and Tatars by Gabriel Ritter Chapter 9
    Text and Image in Visual Art Chapter 10
    Rethinking Visual Language in the Digital Future by Aaron Ganci Chapter 11
    Visual Culture and Visual Power Chapter 12
    Conclusion

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