Description
Book SynopsisTable of ContentsForeword
Preface
Acknowledgments
Part One: Producing Seamless, Secure, and Sustainable (S3) Events
Chapter 1: Welcome to Greener Event Leadership and Economic Success
Chapter 2: Changing Paradigms for Greener Event Leadership and Social Change
Part Two: The New Sustainable Event Algorithms
Chapter 3: Composing the Sustainable Event Plan
Chapter 4: Event Leadership and Human Resources Management
Chapter 5: Financial Sustainability
Part Three: Event Branding and Bold Delivery
Chapter 6: Event Vendors as Strategic Partners
Chapter 7: The Brand, the Buzz, and Better Success Through Event Marketing
Chapter 8: Ensuring a Safer and More Secure Event Environment
Part Four: Trends and Triumphs
Chapter 9: The Virtual View of Live Events
Chapter 10: Reinventing a Joyful and Sustainable Career
Part Five: Best Practices and Real-World Event Experiences
Chapter 11: Best National Events
Chapter 12: Twenty Real-World Event Management Experiences and Mini-Case Studies
Appendix 1: Bibliographic References
Appendixes 2–19 and accompanying Image Gallery are available online
Glossary
Index
