Enhanced online resources including: PowerPoint lecture
Trade Review
"This is a great text book for an event or venue management course. It incorporates the reality of event planning and teaches the basics students need to know for a foundation to work in the field." - Denise DiRienzo, Communication Studies Professor, State University of New York at Oswego
"The new edition is a comprehensive and practical handbook on event production and reflects key trends within the industry, such as experiential events, audience engagement and technology integration. Internationally recognized professionals in the industry provide plenty of real life experiences. The book is written in such an interesting style that even highly ‘technical’ sections of the book are brought to life and absorb the readers’ interest. A must read for all event production professionals and students."- Cathy Xin Jin , Lecturer. Department of Tourism, Sports and Hotel Management, Griffith Business School
Table of Contents
Preface Acknowledgements 1. An Introduction to Special Events and Special Event Production 2. Event Design 3. Creativity 4. Budgeting 5. Proposals 6. Contract Management 7. The Production Team 8. Risk Management 9. Production Management 10. Event Follow-up 11. Information Technology 12. Sustainability and Event Production Event Production Toolkit
