Description

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.

Speak up now!: Marketing in times of climate crises

Product form

£31.50

Includes FREE delivery
RRP: £35.00 You save £3.50 (10%)
Usually despatched within 3 days
Paperback / softback by Wim Vermeulen

1 in stock

Description:

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows... Read more

    Publisher: Lannoo Publishers
    Publication Date: 08/12/2022
    ISBN13: 9789401486255, 978-9401486255
    ISBN10: 9401486255

    Number of Pages: 200

    Non Fiction , Business, Finance & Law

    Description

    To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account