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Book Synopsis

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.

Speak up now!: Marketing in times of climate

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RRP £35.00 – you save £3.50 (10%)

Order before 4pm today for delivery by Fri 19 Dec 2025.

A Paperback / softback by Wim Vermeulen

2 in stock


    View other formats and editions of Speak up now!: Marketing in times of climate by Wim Vermeulen

    Publisher: Lannoo Publishers
    Publication Date: 08/12/2022
    ISBN13: 9789401486255, 978-9401486255
    ISBN10: 9401486255
    Also in:
    Business and the environment Sales and marketing

    Description

    Book Synopsis

    To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.

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