Description

Book Synopsis
Using the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture.

Trade Review
Lauer, a freelance writer and editor, draws from interviews with leaders, managers, employees, and passengers of Southwest Airlines to provide a discussion of the company from its early days to the present, as well as its unique corporate culture that puts employees first. He also describes the company as a role model for other organizations, its customer service, leadership, people-friendly attitude, and corporate, hiring and training, and employee practices. * Reference & Research Book News *

Southwest Airlines

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    Format Hardback

    £43.00

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    Order before 4pm tomorrow for delivery by Fri 16 Oct 2026.

    15 in stock

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      Book details

      Publisher Bloomsbury USA 3pl
      Published 5/20/2010 12:00:00 AM
      ISBN-13 9780313378638
      978-0313378638
      ISBN-10 0313378630
      Also in:
      History of specific companies / corporate history

      Description

      Book Synopsis
      Using the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture.

      Trade Review
      Lauer, a freelance writer and editor, draws from interviews with leaders, managers, employees, and passengers of Southwest Airlines to provide a discussion of the company from its early days to the present, as well as its unique corporate culture that puts employees first. He also describes the company as a role model for other organizations, its customer service, leadership, people-friendly attitude, and corporate, hiring and training, and employee practices. * Reference & Research Book News *

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