Description
Book SynopsisUsing the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture.
Trade ReviewLauer, a freelance writer and editor, draws from interviews with leaders, managers, employees, and passengers of Southwest Airlines to provide a discussion of the company from its early days to the present, as well as its unique corporate culture that puts employees first. He also describes the company as a role model for other organizations, its customer service, leadership, people-friendly attitude, and corporate, hiring and training, and employee practices. * Reference & Research Book News *
