Description

Book Synopsis
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.

Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?”

Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

Sorry Spock, Emotions Drive Business: Proving the

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    Order before 4pm today for delivery by Thu 25 Jun 2026.

    A Paperback / softback by Adam W. Morgan

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      View other formats and editions of Sorry Spock, Emotions Drive Business: Proving the by Adam W. Morgan

      Publisher: Morgan James Publishing llc
      Publication Date: 21/02/2019
      ISBN13: 9781642790719, 978-1642790719
      ISBN10: 1642790710

      Description

      Book Synopsis
      Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.

      Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?”

      Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

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