Description
Book SynopsisIn recent years the modern world has developed a brave new concept: ''soft power''. It is the power of friendly persuasion rather than command, and it invites nations to compete (as they did in the nineteenth century) to expand their ''sphere of influence'' as brands in a global marketplace.
In Bloody Foreigners and The Last Wolf, Robert Winder explored the way Britain was shaped first by migration, and then by hidden geographical factors. Now, in Soft Power he reveals the ways in which modern states are asserting themselves not through traditional realpolitik but through alternative means: business, language, culture, ideas, sport, education, music, even food - the texture and values of history and daily life.
Moving from West to East, the book tells the story of soft power by exploring the varied ways in which it operates - from an American sheriff in Poland to an English garden in Ravello, a French vineyard in Australia, an Asian restau
Trade Review
Winder is a highly knowledgeable guide to this slippery subject. His book is also beautifully written in an enviably easy
style. There is not a redundant sentence in it and the details are expertly chosen and revealing
* Literary Review *
The book reflects its author's intelligence and wide reading -- Max Hastings * Sunday Times *
Stimulating . . . fascinating * Mail on Sunday *
