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Book Synopsis

Chapter 1. Introduction.- Chapter 2. Hallmark's gender displays through Goffman's lens: 50 years of feminism and representation.- Chapter 3. Behind the camera: it's a she story directed by he.- Chapter 4. Chromatics and staged smiles: diversity and double standards by the numbers.- Chapter 5. Love In the Balance: Gender Dynamics in Hallmark's Happily Ever Afters.- Chapter 6. The Bitter, the Cheerful and the Wise one: representations of aging in Hallmark films.- Chapter 7. Struck by reality but still rich: how inclusive is the new Hallmark film?.- Chapter 8. Cookies and a mother's hug: the cozy mix of home, hygge and community.- Chapter 9. In God's name: Hallmark's journey into faith and religion.- Chapter 10. Ratings and narratives: how Hallmark is responding to new social changes?.- Chapter 11. Conclusion.

Sociology and Popular Television

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    A Hardback by Raisa-Gabriela Zamfirescu

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      Publisher: Palgrave Macmillan
      Publication Date: 12/03/2025
      ISBN13: 9783031805448, 978-3031805448
      ISBN10:
      Also in:
      Gender studies, gender groups

      Description

      Book Synopsis

      Chapter 1. Introduction.- Chapter 2. Hallmark's gender displays through Goffman's lens: 50 years of feminism and representation.- Chapter 3. Behind the camera: it's a she story directed by he.- Chapter 4. Chromatics and staged smiles: diversity and double standards by the numbers.- Chapter 5. Love In the Balance: Gender Dynamics in Hallmark's Happily Ever Afters.- Chapter 6. The Bitter, the Cheerful and the Wise one: representations of aging in Hallmark films.- Chapter 7. Struck by reality but still rich: how inclusive is the new Hallmark film?.- Chapter 8. Cookies and a mother's hug: the cozy mix of home, hygge and community.- Chapter 9. In God's name: Hallmark's journey into faith and religion.- Chapter 10. Ratings and narratives: how Hallmark is responding to new social changes?.- Chapter 11. Conclusion.

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