Description

Book Synopsis


Table of Contents
1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing and Social Media Governance. 5. Social Media Platforms and Social Networking Sites. 6. Paid Social and Influencers 7. Content Creation and Sharing: Blogs, podcasts, and webinars. 8. Visual Storytelling 9. Content Marketing: Publishing Articles, White Papers and E-books 10. Virtual Communities 11. Mobile Marketing on Social Networks. 12. Social Media Monitoring and Management. 13. Managing and Staffing the Organization for Social Media Marketing. 14. Social Media Marketing Plan Appendix: Sample SMM Plan Caffe Daily

Social Media Marketing

    Product form

    A Paperback / softback by Donald I. Barker, Debra Zahay, Mary Roberts

    £54.99

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      Book details

      Publisher Cengage Learning, Inc
      Published 1 January 2022
      ISBN-13 9780357516188
      978-0357516188
      ISBN-10 0357516184
      Also in:
      Business, Finance & Law Economics

      Description

      Book Synopsis


      Table of Contents
      1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing and Social Media Governance. 5. Social Media Platforms and Social Networking Sites. 6. Paid Social and Influencers 7. Content Creation and Sharing: Blogs, podcasts, and webinars. 8. Visual Storytelling 9. Content Marketing: Publishing Articles, White Papers and E-books 10. Virtual Communities 11. Mobile Marketing on Social Networks. 12. Social Media Monitoring and Management. 13. Managing and Staffing the Organization for Social Media Marketing. 14. Social Media Marketing Plan Appendix: Sample SMM Plan Caffe Daily

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