Description
Book SynopsisGrounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies.
Praise for Social Media in the Public Sector
Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measure
Table of Contents
Figures and Tables ix
Acknowledgments xv
About the Author xvii
Part One: Understanding Social Media Use in the Public Sector 1
1 Introduction 3
2 Social Media Technologies in the Public Sector 9
3 Drivers for the Use of Social Media in the Public Sector 37
4 Barriers to the Use of Social Media in the Public Sector 54
5 Regulations and Directives for the Use of Social Media in the Public Sector 71
6 Social Media Policy Considerations 89
7 Social Media Metrics 122
Part Two: Social Media Practices: Participation, Collaboration, and Transparency 145
8 Participation 2.0 147
9 Collaboration 2.0 180
10 Transparency 2.0 211
11 Future Development in Social Technologies in Government 232
Appendix: Overview of Social Media Accounts in the U.S. Federal Government 243
Glossary 265
References 271
Index 291
