Description
Book SynopsisGiven the ubiquity of online technologies in the lives of high school and college students, universities are increasingly turning to social media for the purpose of organizational communication. This book shines a light on these practices in order to better understand how platforms such as Facebook, Twitter, Instagram, and Snapchat are being used within the realm of student affairs. Each chapter will explore a different dimension of student affairs (e.g., admissions, career services, student health services) to provide an overview of key challenges and how new social media tools can be used to solve them. By providing examples that illustrate these evolving trends, this book is intended to help higher education professionals develop creative social media solutions that are appropriate for their own situations as they seek to strategically integrate social media into their student affairs efforts.
Table of ContentsTable of Contents Preface Introduction Chapter 1: Social Media Strategies for Recruitment, Admissions, and Enrollment Chapter 2: Social Media Strategies in Academic Services Chapter 3: Student Health and Wellness Chapter 4: Campus Safety Chapter 5: Social Media Strategies for Career and Alumni Services Conclusion Bibliography About the Authors Acknowledgments
