Description
Book SynopsisThis book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok.
From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by good and bad political actors. The use of fake news or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising. Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues. The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media c
Table of Contents
1. Introduction to Global Political and Social Media Communication, 2. Social Media Communication Theories, 3. Political and Social Media Communication Methods, 4. Developing Meaningful Political Communication Questions, 5. Academic and Industry Social Media Data, 6. Propaganda and Social Media Persuasion, 7. Normative Law, Ethics and Critical Examination, 8. Social Media Processes and Effects, 9. Media and Information Literacy, 10. Technologies of Freedom and Oppression
