Description

Book Synopsis
This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.

Social Marketing and Behaviour Change

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    Order before 4pm today for delivery by Wed 24 Jun 2026.

    A Hardback by Linda Brennan


      View other formats and editions of Social Marketing and Behaviour Change by Linda Brennan

      Publisher: Edward Elgar Publishing
      Publication Date: 28/04/2026
      ISBN13: 9781803926247, 978-1803926247
      ISBN10:

      Description

      Book Synopsis
      This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.

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