Description
Book SynopsisThis book contains five chapters centred around the topic of social capital, defined as the networks of relationships among people who live and work in a particular society, enabling that society to function effectively. Chapter One advances the understanding of social capital creation by Indian Higher Educational Institutions (HEIs), and argues about its importance and value, both for the HEIs and the community. Chapter Two looks at bridging and bonding social capital in the context of mobile online gaming, and how in-game international communities can facilitate accumulation of cross-cultural social capital. Chapter Three analyses the role of social trust in the social progress of 238 European regions. Chapter Four examines how social capital may favour the development of a successful and sustainable circular economy business model, particularly in the forestry sector. Lastly, Chapter Five examines the nature of camp and its use in Old Navy advertising and how camp uniquely resonates with queer audiences.
Table of ContentsPreface; Social Capital Creation by Higher Education Institutions: Fostering Partnerships for Common Goals; Bonding and Bridging Social Capital in an International Video Game Guild; Social Trust and Social Progress: A European Regional Perspective; Sustainability in the Forest Bioeconomy: How Social Capital May Favour the Development of Circular Economy Business Models; Camp Clothing: Launching Old Navy and Enlisting the Gay Sensibility; Index.
