Description

Book Synopsis
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

Social Brand Management in a Post Covid19 Era

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    Order before 4pm today for delivery by Mon 15 Jun 2026.

    A Paperback by Alexandre Duarte

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      Publisher: Taylor & Francis Ltd
      Publication Date: 1/29/2024
      ISBN13: 9781032465739, 978-1032465739
      ISBN10: 1032465735

      Description

      Book Synopsis
      This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

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