Description

Book Synopsis
This practical book shares insights, smart strategies and tips to help you to market yourself and maximise your chances of career success. The book covers: - what marketing actually is - why you must put yourself in your clients' shoes - the importance of having a personal brand - how to make networking work for you - blocks lawyers have about marketing and how to overcome them - how to fit marketing into your hectic schedule - how LinkedIn can help you to create visibility online and build your reputation - how content marketing fits with your overall marketing strategy and plan. Written by an experienced mentor and coach with in-depth knowledge and experience of the legal profession, this book is an essential read for fast changing times with more competition.

Table of Contents
1. Marketing; 2. Clients; 3. Brand; 4. Blocks about marketing; 5. Networking; 6. Time management; 7. Social media - LinkedIn; 8. Content marketing.

Smarter Legal Marketing: Practical Strategies for

    Product form

    A Paperback / softback by Rachel Brushfield

    £66.03

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    Order before 4pm tomorrow for delivery by Fri 11 Sep 2026.

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      Book details

      Publisher The Law Society
      Published 7 September 2018
      ISBN-13 9781784461225
      978-1784461225
      ISBN-10 1784461229
      Also in:
      Law Legal profession / practice of law: general Legal skills and practice

      Description

      Book Synopsis
      This practical book shares insights, smart strategies and tips to help you to market yourself and maximise your chances of career success. The book covers: - what marketing actually is - why you must put yourself in your clients' shoes - the importance of having a personal brand - how to make networking work for you - blocks lawyers have about marketing and how to overcome them - how to fit marketing into your hectic schedule - how LinkedIn can help you to create visibility online and build your reputation - how content marketing fits with your overall marketing strategy and plan. Written by an experienced mentor and coach with in-depth knowledge and experience of the legal profession, this book is an essential read for fast changing times with more competition.

      Table of Contents
      1. Marketing; 2. Clients; 3. Brand; 4. Blocks about marketing; 5. Networking; 6. Time management; 7. Social media - LinkedIn; 8. Content marketing.

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