Description
Book SynopsisDo you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many feel the need to go green. Jonathan Estes in Smart Green turns this need into value and lays out the steps for going green.?Read it and get ahead of your competition and the green tsunami sweeping the country.
?Frank Phoenix, PE, LEED-AP, Partner, Greenbridge Developments, LLC
Estes''s book articulates the opportunities, challenges, and trends of the blossoming conscious consumer movement using insightful research to make the case for growing a green business. His compendium examines and dissects our cultural shift in which a handful of people are optimists, many are ambivalent, and everyone is a skeptic.
?David Lubensky, President, Bagatto, Inc.
Smart Green is a very practical guide for getting started with gree
Trade Review
?Step by step, chapters explore the unique synergism among entrepreneurship, sustainability, and success as a part of an organization's strategic and profit plans.? (CHOICE, October 2009)
Table of Contents
Foreword.
Introduction.
Chapter 1. The Green Rush.
Chapter 2. Taking the First Step.
Chapter 3. Defining Sustainability.
Chapter 4. A Framework for Strategic Sustainability Planning.
Chapter 5. Measuring Sustainability Outcomes.
Chapter 6. Marketing Sustainability and Transparency.
Chapter 7. Building Smart Green Companies.
Chapter 8. Smart Green Leaders.
Appendix.
Glossary.
Index.
