Description

Book Synopsis
This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed.

Small Enterprise Marketing

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    A Paperback by Carolyn Strong

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    Order before 4pm tomorrow for delivery by Tue 13 Oct 2026.

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      Book details

      Publisher De Gruyter
      Published 8/19/2024
      ISBN-13 9783110756128
      978-3110756128
      ISBN-10 3110756129

      Description

      Book Synopsis
      This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed.

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