Description
Book SynopsisThe New York Times Bestseller named one of the Most Important Books of 2016 by Inc, and a Forbes 2016 Must Read Business Book
''If you love ''Bones'' and ''CSI'', this book is your kind of candy'' Paco Underhill, author of Why We Buy
''Martin''s best book to date. A personal, intuitive, powerful way to look at making an impact with your work'' Seth Godin, author of Purple Cow
Martin Lindstrom, one of Time Magazine''s 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thing.
In an era where many believe Big Data has rendered human perception and observation ''old-school'' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating
Trade Review
Such research borrows from anthropology and ethnography. Like its academic cousins, it provokes some interesting reflections about enduring human difference in an increasingly homogenised world. -- Andrew Hill * The Telegraph *
