Description

Book Synopsis
IndiGo was one of the late entrants in the low-cost airline business in India. The market already had strong players by then - many of them new - including Capt. Gopinath''s Air Deccan, Ajay Singh''s SpiceJet, Vijay Mallya''s Kingfisher Airlines and Wadia-group''s GoAir. How did IndiGo in a matter of a few years, not only become profitable but also the most valuable airline in the history of Indian aviation while other airlines struggled (and continue to) and others simply grounded? What makes it prosper despite a troubled and often loss-riddled industry? Sky High will provide a detailed account of how one dream, two friends and some great execution created the biggest airline in India.

Sky High

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    A Hardback by Tarun Shukla

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      Publisher: HarperCollins India
      Publication Date: 6/27/2024
      ISBN13: 9789356999121, 978-9356999121
      ISBN10: 9356999120
      Also in:
      Biography: business and industry

      Description

      Book Synopsis
      IndiGo was one of the late entrants in the low-cost airline business in India. The market already had strong players by then - many of them new - including Capt. Gopinath''s Air Deccan, Ajay Singh''s SpiceJet, Vijay Mallya''s Kingfisher Airlines and Wadia-group''s GoAir. How did IndiGo in a matter of a few years, not only become profitable but also the most valuable airline in the history of Indian aviation while other airlines struggled (and continue to) and others simply grounded? What makes it prosper despite a troubled and often loss-riddled industry? Sky High will provide a detailed account of how one dream, two friends and some great execution created the biggest airline in India.

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