Description

Book Synopsis
Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.

Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can?t quite connect the dots. With this book, we?re all better marketers.

So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.

From ?Yes We Can? to ?Just Do It?, regardless of if they?re trying to get your dollars, your votes, or just your thoughts, effective messages share one thing ? they?re simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.

Simply Put: Why Clear Messages Win—and How to

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    A Paperback / softback by Ben Guttmann

    £16.99

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    RRP £19.99 – you save £3.00 (15%)

    Order before 4pm today for delivery by Fri 4 Sep 2026.

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      Book details

      Publisher Berrett-Koehler Publishers
      Published 10 October 2023
      ISBN-13 9781523004683
      978-1523004683
      ISBN-10 1523004681
      Also in:
      Language learning for business and professional

      Description

      Book Synopsis
      Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.

      Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can?t quite connect the dots. With this book, we?re all better marketers.

      So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide.

      From ?Yes We Can? to ?Just Do It?, regardless of if they?re trying to get your dollars, your votes, or just your thoughts, effective messages share one thing ? they?re simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.

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