Description

Book Synopsis
Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.

Trade Review
It's all good stuff and ultimately proves that consumers care more about basic benefits than unique selling propositions. Edge 20050805 This is a book about marketing for people who have read too many books about marketing... [Simply Better] is a welcome book that sheds light on a glaring deficiency in contemporary business culture... the empathy gap that exists in all too many executive suites. Financial Times 20050803

Simply Better

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    A Hardback by Patrick Barwise, Sean Meehan

    £20.90

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    RRP £22.00 – you save £1.10 (5%)

    Order before 4pm today for delivery by Tue 1 Dec 2026.

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      Book details

      Publisher Harvard Business Review Press
      Published 12 August 2004
      ISBN-13 9780875843988
      978-0875843988
      ISBN-10 0875843980

      Description

      Book Synopsis
      Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.

      Trade Review
      It's all good stuff and ultimately proves that consumers care more about basic benefits than unique selling propositions. Edge 20050805 This is a book about marketing for people who have read too many books about marketing... [Simply Better] is a welcome book that sheds light on a glaring deficiency in contemporary business culture... the empathy gap that exists in all too many executive suites. Financial Times 20050803

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