Description
Book SynopsisExperts agree: The turbulence triggered by the economic shock of 2008 constitutes the new normal. Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.
Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.
Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company''s profitability during even the toughest recessions. You''ll discover how to:
-Prune your innovation and business portfolio to liberate resources for more promising initiatives
- Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs
Table of Contents
Chapter 1: The Great Disruption Chapter 2: Prune Prudently Chapter 3: Re-feature to Cut Costs Chapter 4: Increase Innovation Productivity Chapter 5: Master Smart Strategic Experiments Chapter 6: Share the Innovation Load Chapter 7: Learn to Love the Low End Chapter 8: Drive Personal Reinvention Chapter 9: What's Next for Innovation?
