Description
Book SynopsisThe fascinating sociocultural story of how the silk textile conquered the luxury world and remained prestigious throughout the ages.
Trade Review"Back in economic history, we find that a Dutch philosopher from the 17th century -- Mandeville -- elicited luxury as the sole support for the economy to work. the Scottish Adam Smith, a century later -- well-known as the father of economics -- was heavily influenced by Mandeville. Trini Callava went with all vigor back to history, and thoroughly pursued a profound study of silk -- an icon of luxury of all times -- as key not to just social and economic order, but also, an anthropological need. The strategy of luxury should be a core study in all business schools." --Alejandro Ruelas-Gossi, PhD, Clinical Professor of Strategy and Innovation, Universidad de Navarra, School of Economics & Business "Trini takes a unique perspective to explore and understand the remarkable journey of silk through the ages as a symbol of luxury. In this journey, the reader will get a chance to ponder culture, consumerism, and globalization." --Michael Tsiros, PhD, Patrick J. Cesarano Professor and Chair of Marketing, University of Miami Business School
